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图书的价格是图书价值的货币表现形式,是影响图书市场需求和读者购买行为的决定性因素之一,与图书销售、出版利润以及市场竞争有着极其密切的关系。因此,出版社应当以自己的总体战略目标为基准,充分考虑具体产品的营销策略,确定恰当的定价目标,结合成本,费用和目标利润等因素,运用科学的定价方法和灵活的定价策略,为每一种图书制定出最合理的价格。
The price of a book is a monetary manifestation of the value of a book. It is one of the decisive factors influencing the demand of the book market and the purchasing behavior of readers. It is closely related to book sales, publishing profits and market competition. Therefore, publishers should take their own overall strategic objectives as a benchmark, take full account of specific product marketing strategy, determine the appropriate pricing goals, combined with cost, cost and target profit and other factors, the use of scientific pricing methods and flexible pricing strategy for Each book is crafted at the most reasonable price.