一、引言由于电子商务和网络技术的发展极高效的满足了旅游业特有的服务需求和行业特征 ,如网络的高速和交互技术使不可储存的旅游产品可以迅速成交 ,提高市场营销效率 ;稳定的大数据库服务保障旅游服务不间断 ;利用网络优势建立全球旅游业务合作基地等 ,旅游业的电子商务和电 I. INTRODUCTION Since the development of e-commerce and network technologies can effectively meet the unique service needs and industry characteristics of tourism, such as the high-speed and interactive technologies of the Internet, the non-storable tourism products can be promptly transacted and the marketing efficiency can be improved. The stable Large database services to ensure uninterrupted travel services; the use of network advantages to establish a global tourism business cooperation base, tourism, e-commerce and electricity