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一、微信营销的含义在互联网时代,伴随着微信的出现而兴起了一种新型营销方式――微信营销。将旅游同微信结合起来就出现了旅游业的微信营销,旅游企业借助微信这个平台,上传旅游资讯、宣传产品、活动信息,实现营销的目的,也可以浏览、转发、评论、分享微信内容,形成互动式的交流,构成一种“虚拟”与“现实”相连接的传播模式。
First, the meaning of WeChat marketing In the Internet age, with the advent of WeChat emerged a new type of marketing - WeChat marketing. Tourism will be combined with the WeChat tourism appeared WeChat marketing, tourism companies use WeChat this platform, upload travel information, promote products, activities, information, marketing purposes, you can also browse, forward, comment, share WeChat content, the formation of Interactive communication, constitute a “virtual ” and “reality ” connected to the transmission mode.