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本文从修辞角度分析一档始于香港凤凰卫视并享有颇高收视率的电视访谈节目《鲁豫有约:说出你的故事》,通过《鲁豫有约》的成长分析探讨成功的电视访谈节目如何根据不同的修辞意图造就相应的修辞形势,定位修辞受众,充分挖掘运用各种修辞资源,采取灵活多变的修辞策略,构筑能说、可说、该说的话题,充分发挥语言的象征力量,在受众心目中建立起权威品牌,提高访谈节目的观赏性和可视性。
This article analyzes, from the perspective of rhetoric, a television talk show “Luyu Yinyue: Tell Your Story” that started in Hong Kong’s Phoenix TV with a high audience rating, and discussed successful television interviews through the “Lu Yuyue” analysis of growth. According to different rhetorical intent, the program creates corresponding rhetorical situations, locates rhetorical audiences, fully exploits various rhetorical resources and adopts flexible rhetoric tactics to construct a topic that can be said, can be said and said, give full play to the symbol of language Power, establish an authoritative brand in the eyes of the audience, to improve the viewing and visibility of the talk show.