按照公司分工,销售部一股是执行的角色,销售经理更是各项市场方案和公司指令的执行者。正是因为销售经理执行者的角色,正是冈为销售经理冲杀在第一线,面对更加复杂和残酷的现实,也就对销售经理的能力提出了更多的要求,这些能力的要求,远在执行之上,没有这些能力,谈不上执行。就笔者来看,销售经理应该具备的能力可总结为以下五点:一、策划根据管理学的观点,销售经理就是一个管理者,他进行任何一项工作之前,必须做好工作计划,包括执行公司既定的方案:根据营销学的观点,营销方案如何具体化执行,必须根据市场实际情况,制定执行方案。因此,面对具体市场,销售经理,首 According to the company’s division of labor, the sales department is an executive role and the sales manager is the executor of various market plans and company directives. It is precisely because of the role of the sales manager executor that it is precisely for the sales manager to be rushed to the front line. Faced with more complex and cruel reality, it also puts more demands on the ability of the sales manager. Far above the implementation, there is no such capability and no implementation. From the point of view of the author, the capabilities that a sales manager should possess can be summarized in the following five points: First, planning According to the management point of view, the sales manager is a manager. Before he performs any job, he must do a good job plan, including execution. The established plan of the company: According to the point of view of marketing, how to implement the marketing plan concretely must be based on the actual situation of the market to formulate an implementation plan. Therefore, faced with specific markets, sales managers, first