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中小互联网企业商业模式和运营管理面临的市场不确定因素较多且变化较快,加上初创期信用不足、经营风险较高、持续盈利能力有限及财务管理不规范等诸多原因,很难通过银行等传统金融机构的信用评估从而获得资金支持,其融资现状普遍存在“难、贵、险、乱”等特点。本文通过对我国中小互联网企业融资渠道和模式的研究,总结归纳出中小互联网企业采用融资渠道和模式的决定因素,从而提出有针对性的融资建议。
Small and medium-sized Internet business model and operation and management facing more uncertainties and changes in the market, coupled with the initial stage of credit, operating risk is higher, continued limited profitability and financial management and many other reasons, it is difficult to bank Such traditional financial institutions credit evaluation to obtain financial support, the status quo of its financing is widespread “difficult, expensive, insurance, chaos ” and other characteristics. This paper studies the financing channels and models of small and medium-sized Internet companies in our country, and concludes the determinants of the adoption of financing channels and modes by small and medium-sized Internet companies, and puts forward targeted financing suggestions.