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虽然在我国漫长的大众传播史上，新闻编辑对传播活动进行谋划和组织的行为由来已久，但将这种行为提升到“策划”的层次，重视作系统研究，为时并不算长。这也决定了目前我国各类媒介的策划主体无论是在策划理论认识和策划的实际操作方面都还不够成熟。从目前的实际操作来看，策?
Although news editors have a long history of planning and organizing communication activities in the long history of mass communication in our country, it is not too long for this behavior to be promoted to the level of “planning” and emphasis on system research . This also determines that at present all kinds of media planning entities in China are not yet mature enough in terms of planning theoretical knowledge and planning. From the current actual operation, policy?