旅游文创产品在设计上十分强调对文化符号的表现,同时人们在旅游的过程中对这类商品容易形成冲动消费,这些特点使得旅游文创产品与一般的工业产品在设计方法上有很大的区别。文章通过对旅游文创产品特点的分析,总结出一系列旅游文创产品设计的原则,力求对相关行业的设计者起到一定的指导作用。 Traveling cultural products in the design is very much emphasis on the performance of cultural symbols, while people in the process of tourism in the impulse consumption of such goods easily formed, these features make tourism products and general industrial products in the design method is very large The difference Through the analysis of the characteristics of tourism products, this article summarizes a series of principles of product design of tourism and cultural creation, and strives to play a guiding role for the designers of related industries.