经济全球化促使广告宣传的国际化趋势日益明显。鉴于国际商业广告具有识别产品、增加知名度、树立形象的作用,商业广告的翻译问题已成为商界参与国际市场竞争的关键手段。本文旨在剖析英语广告的语言特色,阐述多种行之有效的翻译技巧。 The economic globalization has promoted the internationalization of advertising more and more obviously. In view of international commercial advertising has the function of identifying products, increasing popularity and establishing an image, the issue of translation of commercial advertisements has become the key means for the business community to participate in the international market competition. The purpose of this article is to analyze the linguistic features of English advertisements and to elaborate on many effective translation techniques.