了解和掌握大学生的阅读行为,帮助大学生形成良好的阅读习惯,不仅是馆员应研究的主要内容之一,更是全社会应关注的内容之一。分析了影响大学生阅读行为的因素,指出大学生的信息意识、信息能力、信息道德以及阅读心理是影响其阅读行为的主要因素。 To understand and grasp the reading behavior of undergraduates and to help the undergraduates to form a good reading habit is not only one of the main contents that should be researched by the librarians but also one of the contents that the whole society should pay attention to. The paper analyzes the factors that affect college students ’reading behavior, and points out that college students’ information awareness, information ability, morality and reading psychology are the main factors affecting their reading behavior.