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市场营销战略的制定和落实是当前社会环境下企业应对变化多端的国际形势和行业竞争的重要手段。在我国三中全会号召在全国范围内广泛开展深化改革之后,企业的发展面临的环境更是风云突变。在此情况下,企业积极进行市场营销战略的转型和创新,积极解决市场营销过程中面临的问题,就显得更加重要和迫切。
The formulation and implementation of marketing strategy is an important means for enterprises to cope with the changing international situation and industry competition in the current social environment. After the Third Plenary Session of the Chinese People’s Congress called for the deepening of the reform across the country, the environment for the development of the enterprises is even more drastic. Under such circumstances, it is even more important and urgent for enterprises to actively carry out the transformation and innovation of marketing strategies and actively solve the problems they face in the marketing process.