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在媒体竞争日益激烈的大背景下,媒体潜力开发的不到位,对媒介经营者而言是一种巨大损失。因此,如何有效挖掘媒体潜力,就成了媒体和广告公司的一项硬功。
Under the background of increasingly fierce media competition, the inadequate development of media potential is a huge loss to media operators. Therefore, how to effectively tap the potential of the media has become a hard work for the media and advertising companies.