毛泽东关于新闻舆论如何坚持正确政治方向的思想,集中体现在提出了“要政治家办报”的论断。邓小平在此问题上的思想主要体现在:1、要积极主动、理直气壮而又有说服力地宣传四项基本原则;2、无条件地宣传党的主张;3、坚持党性,维护纪律。江泽民在新的历史条件下,重点探索了坚持正确政治方向的方法、重点和关键,从而发展了毛泽东、邓小平的思想。 Mao Zedong’s thinking on how the media and public opinion uphold the correct political orientation embodies the assertion of “asking politicians to run newspapers”. Deng Xiaoping’s thinking on this issue is mainly reflected in the following: 1. We should actively and rationally and persuasively publicize the four basic principles. 2. We unconditionally advocate the party’s position. 3. We must uphold the party spirit and uphold discipline. Under the new historical conditions, Jiang Zemin focused on exploring ways, priorities and key points in upholding the correct political orientation, thus developing the ideas of Mao Zedong and Deng Xiaoping.