时间之河流淌到了21世纪另一个十年的关口。传媒业内似乎对2011年的短趋势都失去了预测的兴趣,好像下一个五年、十年将要发生什么才对它们的胃口。长趋势固然重要,它影响着企业营销传播的长期战略。然而,一年之内的短趋势事关营销策略与战术,把握不好,也就失去了实现长期战略的有力保障。 The river of time reached the threshold of another decade in the 21st century. The media industry seems to have lost interest in predicting the short-term trends of 2011, and it seems like what will happen to them in the next five or ten years. Long-term trends are important, and it affects the long-term strategy of corporate marketing communications. However, the short-term trend in one year is related to marketing strategies and tactics. If it is not well-handed, it will lose the strong guarantee for realizing the long-term strategy.