多样化经营是企业谋求生存和发展的重要经营战略之一。随着市场竞争的加剧,多样化经营已引起越来越多的企业的关注。企业要想立于不败之地,就必须不断调整产品结构,开发多样化经营,增强对市场需求变化的适应能力。在企业经营管理实践中,多样化经营方式多种多样,因地因企业而异。但总的来说,根据企业原有生产经营领域与新发展的生产经营领域之间的关联程度,主要可分三种类型: Diversification is one of the important business strategies for companies seeking survival and development. With the intensified market competition, diversification has attracted more and more companies’ attention. If an enterprise wants to be invincible, it must constantly adjust its product structure, develop diversified operations, and increase its adaptability to changes in market demand. In the practice of business management, diversified forms of business are varied and vary from place to place. In general, however, there are three main types of associations based on the degree of correlation between the company’s original production and management areas and the newly developed production and management areas: