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喜锐啤酒产自开封喜锐啤酒责任有限公司,公司的前身是开封汴京啤酒厂,是开封最早的啤酒生产企业。喜锐啤酒以“成为具有影响力的品牌大公司”为愿景,将不断创新,“用我们的激情,酿造消费者喜好的啤酒,追求梦想,青春同在!此次设计就是将这个新开启的公司”喜锐啤酒“品牌形象的重新塑造以及品牌文化的重新建立,将结合本土特色来呈现。同时也让消费者更快的认识到喜锐啤酒的魅力。想要通过这次设计,传达给大众消费者中国的啤酒文化,和喜锐啤酒对源泉的一种传承与创新的精神。
Hi Rui beer produced from Kaifeng hi Rui beer limited liability company, the company’s predecessor Kaifeng Bijing Brewery, Kaifeng is the earliest beer production enterprises. With the vision of ”becoming an influential big brand company,“ Sharp Brewery will continue to innovate. ”With our passion, brewing consumer favorite beers, pursuing dreams and youthfulness! The design is to bring this The reinventing of the newly opened company “Hi Crispy Beer ” brand image and the reestablishment of the brand culture will be combined with the local characteristics to present, and at the same time, allow consumers to recognize the charm of Hi Fresh beer more quickly. Time design, the beer culture that is communicated to mass consumers in China, and the spirit of inheritance and innovation of hippies beer to source.