本文在对吐鲁番沙疗旅游资源开发的优势、劣势、机会和威胁进行分析的基础上,构造了吐鲁番沙疗旅游资源开发的SWOT战略分析矩阵,提出了开发吐鲁番沙疗旅游资源的对策,为吐鲁番地区发展沙疗旅游提供了的理论参考。 Based on the analysis of advantages, disadvantages, opportunities and threats of tourism resources development in Turpan, this paper constructs the SWOT strategic analysis matrix for the development of Turpan tourism resources and puts forward the countermeasures of developing Turpan sand tourism resources for Turpan Regional development of sand therapy tourism provided a theoretical reference.