当我端坐在电脑屏幕前,写下这段开头时,距离中国最遥远的南美大陆,传来了中国女排奥运夺冠的特大喜讯。此次消息传递,腾讯弹窗并未拔得头筹,第一时间告知我的,是刷爆微信朋友圈的各路公众号。报纸、电视、PC端、手机客户端,文字传播的平台越来越大,这为传统媒体带来拓土开疆的绝佳机遇,但同时,也带来了网络媒体、自媒体等强大的竞争对手。窗外,蝉噪声声。虽已入秋,杭州的空气依旧灼热,像极了媒体转型中从业者紧张焦灼的心情:急于求变,却又害怕碰壁;蓄 When I was sitting in front of a computer screen and wrote the beginning of this passage, the farthest good news from the Chinese women’s volleyball team won the Olympic Games in China. The message, Tencent pop-up window did not come out on top, the first time to inform me, is to brush up the WeChat circle of friends in public. Newspapers, television, PC-side, mobile client, text messaging platform is getting bigger and bigger, which gives the traditional media an excellent opportunity to expand the territory, but at the same time, it also brought online media, self-media and other powerful Competitors. Outside the window, cicadas noise. Although autumn has taken place, the air in Hangzhou is still burning. It is like the intense anxiety of practitioners in media transition: anxious to change, but afraid to hit the wall.