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曾经为其他行业出谋划策,充当一半“外脑”的媒体,在媒体竞争高度市场化的今天,也不得不请“外脑”相助。那么是什么原因,导致媒体寻求相关咨询公司来为自己出谋划策?媒体的咨询又主要包括哪些方面?它对媒体的健康发展又会起到多大的作用?
The media that once gave advice and counsel to other industries and serves as half of the “external brain” has to resort to the “external brain” to help while the media market is highly marketized. So what is the reason, leading the media to seek relevant consulting companies to give advice and suggestions? Media consulting mainly includes what aspects? It on the healthy development of the media will play a greater role?