近来,茅台、五粮液等一线酒企相继几次提价动作后,众多酒企也纷纷效仿,涨价俨然成为了国内酒业的热门词汇。除此之外,一线酒企还引发了经销商体系的管理革新,甚至是采用强制措施,砍掉劣质代理商,铁腕政策优化厂商合作体系。这意味着白酒行业在产业集约化、消费集权化、市场集中化的过程中,无论是产品体系,还是价格体系,又或是经销 Recently, Maotai, Wuliangye and other front-line wine companies have several price increases move, many wine companies have to follow suit, prices have become the hot words of the domestic liquor. In addition, the first-tier wine business has also led to the management reform of the dealer system, and even the use of coercive measures to cut down inferior agents, ironclad policies to optimize the cooperation system of manufacturers. This means that the liquor industry in the process of intensive industrialization, centralized consumption and market concentration, whether it is the product system, the price system, or the distribution