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如今,全球经济形势的变革为各行业企业的发展带来了极大的挑战,为了降低自身的运营风险,增加经济效益,企业必须对传统的营销成本管理模式进行改革。传统的营销成本管理理念较为滞后,且管理体制存在许多漏洞,导致其营销成本信息不完整,且缺乏准确度,影响企业的内部管控水平。本文对企业的营销成本管理进行了分析,以期优化营销成本控制管理,促进企业的稳定发展。
Today, the global economic situation has brought great challenges to the development of enterprises in various industries. In order to reduce their own operational risks and increase economic benefits, enterprises must reform the traditional marketing cost management model. The traditional concept of marketing cost management lags behind, and there are many loopholes in the management system, leading to incomplete marketing cost information and lack of accuracy, affecting the enterprise’s internal control level. This article analyzes the marketing cost management of the enterprise, with a view to optimizing marketing cost control management and promoting the stable development of the enterprise.