新世纪的到来,使全球经济的中心资源发生了巨大变化,以知识、创意为基础的非物质因素到现代经济生活中创造财富的比重远远高于物质因素的今天,欧美许多企业的无形资产已超过了总资产的60％。非物质因素创造的财富已经成为衡量一个企业、一个产业、一个城市、一个地区、一个国家经济竞争力的主要指标。企业形象(CORPORATE I- The advent of the new century has brought about tremendous changes in the central resources of the global economy. The proportion of non-material factors based on knowledge and creativity to the creation of wealth in modern economic life is far higher than that of material factors. The intangible assets of many enterprises in Europe and the United States Has exceeded 60% of total assets. The wealth created by non-material factors has become a major indicator of the economic competitiveness of an enterprise, an industry, a city, a region and a country. CORPORATE I-