实景演出作为我国近年来一个新兴和快速发展的旅游产品,随着我国文化产业的发展,呈现出了高速增长的发展态势。作为中国原创的新兴的文化产业,实景演出从内容到商业运作模式都有其独特的价值。本文以“印象系列”为例,对张艺谋“铁三角”团队打造的实景演出进行深入分析,探求实景演出的商业模式,以期对我国实景演出更好更快的发展有借鉴意义。 As a new and rapidly developing tourism product of our country in recent years, with the development of cultural industry in our country, the live performance has shown a trend of rapid growth. As a newly emerging cultural industry in China, the live performance has its unique value from content to commercial operation mode. This paper takes “Impression Series ” as an example to conduct an in-depth analysis of the live performances built by Zhang Yimou “Iron Triangle ” team and explore the business model of the live performances in order to have reference significance for the better and faster development of the live performances in our country.