邓小平同志在中国共产党全国代表会议的讲话中指出:“一切企业事业单位,一切经济活动和行政司法工作,都必须实行信誉高于一切,严格禁止坑害勒索群众。”为什么要强调信誉高于一切?怎样才能建立起信誉?本文谈一点粗浅认识。首先,信誉是企业的生命。辞书释曰:信者,诚也。诚则信,信则誉,信和誉之间是极为密切的因果关系。企业的经济活动,若能取信于顾客,顾客就会纷至沓来。反之,一个不讲信誉的企业,顾客上了一次当,下次 Comrade Deng Xiaoping pointed out in his speech at the National Congress of the Communist Party of China: “All enterprises and institutions, all economic activities and administrative judicial work must implement credibility above all else and strictly prohibit entrapment and extortion of the masses.” Why should we emphasize credibility above all else? How can we establish credibility? This article talks a little superficial understanding. First, credibility is the life of a business. Dictionaries: The believer, sincerely. Honesty believes that the letter is a very close causal relationship between credit and reputation. If the company’s economic activities can win the trust of its customers, customers will come and go. Conversely, a company that does not speak for credibility, when the customer is on the