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化妆品业在经历了拼色彩、拼配方、拼技术、拼概念等炒作之后,服务竞争正日益激烈起来。对于现代企业经营者来说,服务已经成为一种重要竞争手段。品质趋同彰显服务一般来说,耐用的消费品比较重视服务,易耗品则强调产品的质量与保质期,而化妆品却又有别于其他的易耗品,因为化妆品从它的出现开始就和服务密切相关。有关专家指出无论是从国家经济的大环境、趋势、商品特点还是营销手段等来看,
After the cosmetics industry has experienced speculation, spelling, spelling, and spelling concepts, service competition is becoming fiercer. For modern business operators, service has become an important means of competition. Quality Convergence Service In general, durable consumer goods pay more attention to service, consumables emphasize product quality and shelf life, while cosmetics are different from other consumables, because cosmetics are closely related to services since its appearance. Related. Experts pointed out that whether it is from the national economy’s environment, trends, product characteristics or marketing methods, etc.