根据《2010年度沐浴露市场消费者报告》显示,中国有85%的人在洗澡时会使用沐浴露,而目前沐浴露市场占有率最高的前20大产品中,欧美品牌占据了主导地位。消费者在考虑购买因素排名调查中,除产品使用感受之外,品牌影响力位列第二。因而,建立品牌形象对沐浴露产品来说至关重要。各大品牌不遗余力地投入到研发和推广新产品的战场,通过平面、电视、网络、户外等多种渠道进行品牌推广。 According to the Consumer Shower 2010 Market Report, 85% of Chinese people use shower gel while taking a bath. Among the top 20 products with the highest market share in the shower gel market, European and American brands dominate. Consumers in the purchase factor ranking survey, in addition to product use experience, the brand influence ranked second. Thus, building a brand image is crucial to shower gel products. The major brands spare no effort to invest in research and development and promotion of new products in the battlefield, through the flat, television, Internet, outdoor and other channels for brand promotion.