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老年报作为伴随中国老龄化到来而产生的专业报,在报刊、广播、电视和网络等强手如林的新闻媒体中,只能算是“小报”。然而,“小报”要想在强大的竞争对手面前站稳脚跟,就要立足本报实际,敢于树立“小报纸也能做大文章”的战略思想,以策划为突破口,把老年人关心的热点难点等文章做大做精,以此达到独家报道多,政策诠释多,焦点专题多,监督服务多。从而做出品牌,赢得读者,争得市场份额。
As a professional newspaper accompanying the arrival of China’s aging population, the annual report can only be regarded as a “tabloid” in the news media such as newspapers, radio, television and the Internet. However, in order to gain a foothold in the face of a strong competitor, “tabloids ” must be based on the reality of this newspaper and dare to establish the strategic thinking that “small newspapers can make a big article” People concerned about the hot and difficult articles bigger and fine, so as to achieve more than exclusive coverage, policy interpretation and more, focus on the many topics, supervision and more services. To make a brand, win readers, gain market share.