近年来房地产行业的发展速度正在逐步的提升,为社会的发展创造了巨大的经济效益。随着互联网技术的应用的普及,房地产行业也开始广泛的应用微信自媒体技术进行房地产营销的推广,开展基于微信自媒体的房地产营销推广的应用研究,可以促使房地产企业把握时代的潮流,适应时代的发展,获得更加广阔的发展空间和发展前景。 In recent years, the pace of development of the real estate industry is gradually improving, creating enormous economic benefits for the development of society. With the popularization of the application of Internet technology, the real estate industry has also started to apply WeChat media technology to promote real estate marketing widely. The application research of real estate marketing based on WeChat media can promote the real estate enterprises to grasp the tide of the times and adapt to the times The development, access to a broader space for development and development prospects.