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2012—2013贺岁档,国产贺岁片市场持续火爆,占八成市场份额。成功胜在《人再囧途之泰囧》《、西游·降魔篇》、《十二生肖》、《一代宗师》、《101次求婚》等影片制作质量过硬;类型题材不需扬鞭自奋蹄,满足观众需求;发行推广策略风险投资、品牌营销出效益;影院增加放映终端,扩容做大市场蛋糕。
Lunar New Year 2012-2013 file, domestic Lunar New Year film market continued hot, accounting for 80% market share. Success in the “people embarrassed Thai embarrassing way”, “Journey to the West,” “Zodiac,” “a generation of master,” “101 courtesy” and other films produced excellent quality; type theme without whipping self-excited Hoof, to meet the needs of the audience; issue promotion strategy risk investment, brand marketing out of benefit; cinema add show terminal, expand the market bigger cake.