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本文就近期某国内著名女性时尚类杂志上刊登的护肤品广告进行收集和分析,总结其常用修辞手段,指出汉语护肤品广告常使用的积极修辞手法体现了女性语体的又一特征。文章还回顾分析了护肤品广告女性语体形成原因。
This article collected and analyzed the advertisements of skin care products published in a famous domestic fashion magazine for women in the near future, and summarized the commonly used rhetorical devices. It pointed out that the active rhetorical devices often used in the advertisements of Chinese skin care products embody another characteristic of female language. The article also retrospectively analyzed the causes of female body formation in the advertisements of skin care products.