“黄金有价,艺术无价”,“艺术乃无价之宝”。这是过去人们对艺术价值的认识。不过,自艺术成为商品走向市场后,市场却用价格衡量艺术。从市场上看,影响名家字画价值的因素很多,如供求关系、广告宣传、归属经历、专家评议等。但从字画自身来讲,决定其价值主要有以下几方面:一、书画家的名望从某种角度讲,其艺术水平和艺术地位集中地表现在社会名望。所谓名望,指的是名气,它在字画中的价值至关重要。名人字画,名人在先,字画在后,名头越 “Gold is priceless, art is priceless,” and “art is priceless.” This is the past people’s understanding of the value of art. However, since art has come to market as a commodity, the market has used price to measure art. From the market point of view, many factors affect the value of famous calligraphy and paintings, such as supply and demand, advertising, veteran experience, expert commentary. However, in terms of the calligraphy and painting itself, the value of deciding its value mainly in the following aspects: First, the reputation of calligraphers From a certain perspective, its artistic level and artistic status are concentrated in the social reputation. The so-called fame, refers to the fame, its value in calligraphy and painting is crucial. Celebrity Crafts, celebrities in the first, after the calligraphy and painting, the first name more