习近平同志指出:“一个国家、一个民族的强盛,总是以文化兴盛为支撑的,中华民族伟大复兴需要以中华文化发展繁荣为条件。”我们的国家、我们的民族,在实现伟大中国梦的历程中,离不开文化力量的牵引、推动和支撑。当前,随着知识经济和经济全球化的发展,大到国家之间、小到企业都面临着新的发展,面对着新一轮的竞争,这种竞争越来越表现为文化的竞争,文化对一个国家、一个企业的生存和发展的作用越来越大,成为国家、企业竞争力的基石和决定国家、企业兴衰 Comrade Xi Jinping pointed out: “The prosperity of a country and a nation is always supported by cultural prosperity and the great rejuvenation of the Chinese nation needs to be conditioned by the development and prosperity of the Chinese culture.” "Our country, our nation, and the great China The course of dreams can not be separated from the traction, promotion and support of cultural forces. At present, with the development of knowledge-based economy and economic globalization, all countries as small as enterprises are facing new developments. In the face of a new round of competition, such competition is increasingly manifested in cultural competition. Culture plays a more and more important role in the survival and development of a country and an enterprise. It has become the cornerstone of the competitiveness of countries and enterprises and the rise and fall of countries and enterprises.