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本文从南京地区的地域文化入手,对南京的婚俗文化进行研究,南京地处南北交接之处,该地区的风俗文化可以看到中国南北方文化的缩影,因此南京的风俗习惯也受到了影响;根据市场调研,探索当今南京婚礼市场现状以及新人们对婚礼的看法;提出了关于婚俗文创产品的五点设计原则:文化特色性原则、个性化原则、经济实用性原则、空间相适原则、绿色设计原则。
This article starts from the regional culture of Nanjing to study the marriage custom culture in Nanjing. Nanjing is located at the junction of north and south. The customs and culture of this area can see the microcosm of the cultures of South and North China. Therefore, the customs and customs of Nanjing are also affected. According to the market research, this article explores the status quo of the wedding market in Nanjing nowadays and the views of new people on the wedding ceremony. It puts forward five design principles of cultural custom products: the principle of cultural characteristic, the principle of individuation, the principle of economical practicability, Green design principles.