在市场竞争日趋激烈的形势下,企业形象作为竞争中的一种重要的无形资产,越来越受到国外企业的重视,塑造良好的企业形象日益成为许多企业加强经营管理、开拓国内外市场的重要手段。 西方国家的许多大企业、大公司不惜花费巨资,根据自身特点装潢门面,给人们留下深刻的印象。位于美国纽约州的珀切斯百事可乐公司,在门内摆设了几十件大型铜质雕塑,以其宏伟的气势和深沉的色调,给人一种稳重、强大、勇于进取的感觉。位于匹兹堡的美国钢铁公司总部大楼的装潢是用钢铁制成的,而铝公司总部 In an increasingly fierce market competition, corporate image as an important intangible assets in the competition, more and more by foreign companies, shaping a good corporate image has increasingly become many companies to strengthen management, the importance of developing domestic and foreign markets means. Many large enterprises and big companies in western countries have impressed people with their huge sums of money and decorated the facades according to their own characteristics. Percy PepsiCo, based in New York, USA, houses dozens of large bronze sculptures in the door, giving it a steady, powerful and daring feeling of aggressiveness with its magnificent momentum and deep tones. The U.S. Steel headquarters building in Pittsburgh is decorated with steel, while the headquarters of Alcoa