论文部分内容阅读
一、调查目标1.识别典型消费者基于不同媒体平台的内容、新闻和广告的行为模式和动机。2.识别在消费者心目中,普通报纸媒体和特殊平台上的报纸媒体之间的优势差别。3.从报纸各种平台的传达能力的角度,为报纸媒体的广告客户提出价值建议。
First, the survey objectives 1. Identify typical consumers based on different media platforms content, news and advertising behavior patterns and motivations. 2. Identify the differences in advantages among consumers in the minds of the newspaper media and the media on special platforms. 3. Propose value propositions for advertisers in the newspaper media from the point of view of the various platforms of newspapers.