全球化使消费者越来越有说话权,因此广告人士必须尊重消费者,必须知道自己面对的是什么样的受众。应强调这样的理念:在当今世界上没有人需要所谓的“产品”,消费者需要的是能够充分理解自己,与自己具有高度相关性的产品。那么,提升产品和客户之间的相关性,而不是单纯增加消费者 Globalization has given consumers more and more say, so advertisers must respect consumers and must know what audience they are facing. It is important to emphasize the notion that in today’s world no one needs the so-called “product,” consumers want products that fully understand themselves and are highly relevant to themselves. Then, instead of simply adding more consumers, it improves the correlation between products and customers