消费新动向：「非品牌化」时尚李庆红当“名牌热”在我国各地方兴未艾之际，另一种消费倾向也正在悄悄崛起。实施“名牌”策略，固然有利于企业在短期内树立品牌形象，进行强势营销；相比之下，“非品牌化”策略有其独特的优势，具有价格低、形式灵活的特点，从而为众多中... New Trends in Consumption: “Unbranded” Fashion Li Qinghong When “brand-name fever” is taking off in various parts of China, another kind of consumer tendency is also quietly rising. Implementing the “brand-name” strategy is beneficial to the company’s establishment of a brand image in the short term and its strong marketing; in contrast, the “non-branding” strategy has its unique advantages. It has the characteristics of low price and flexible form, resulting in numerous in...