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随着网络技术的深入发展和自媒体时代的到来,微博对新闻传播起到了非常重要的作用。微博作为草根化的话语环境,包含了更为宽容的传播内容,超越了传统的信息传播模式,增强了公民的传播热情。与此同时,我们也看到微博光环背后的负面因素。本文主要是在媒介融合的框架下,通过对微博特征和模式的论述,系统分析出微博对于新闻传播的影响。
With the further development of network technology and the advent of the media age, microblogging has played a very important role in news dissemination. As a grassroots discourse environment, microblogging contains more forgiving content, goes beyond the traditional mode of information dissemination and enhances the enthusiasm of citizens. At the same time, we also see the negative factors behind the aura of microblogging. This article mainly analyzes the influence of Weibo on news communication through the discussion of the characteristics and mode of Weibo under the framework of media convergence.