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定位的本质“定位”是中国“老祖宗”留下来的智慧财富。里斯、特劳特的定位,是基于商战的定位实践运用以及定位实践“记录”性质的提炼、总结。“定位论”非美国独有,定位本质上是中国古代军事战略思想的一种延续,定位本质上是中国古代帝王心智谋略思想的一种延续。从古到今,以心智为基点,基于竞争与策略的定位思想无处不在。古代“帝王将相”的权谋术、心智控制术,先秦诸子《孙子兵法》等军事谋略思想无不体现“定位基
The essence of positioning ”positioning“ is China’s ”old ancestor “ left the wisdom of wealth. The positioning of Reese and Trout is based on the application of positioning practice in commercial warfare and the refinement and summary of the nature of positioning practice and ”recording“. ”Positioning“ is not unique to the United States. Positioning is essentially a continuation of China’s ancient military strategy. Positioning is essentially a continuation of China’s ancient empires’ mind-pulling ideas. From ancient times to the present, based on the mind, the idea of positioning based on competition and strategy is everywhere. In ancient times, the ”masters of the emperor will“ and the tactics of mental control, the pre-Qin scholars ”military methods of the Sun Tzu“ and other military strategy ideas will all reflect ”positioning base.