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自2006年我国媒体融合开始以来,经过十余年的发展,媒体融合已经成为媒体行业的发展方向,媒体行业如何在“互联网+”的形势下深入转型,不断从技术、内容、管理和渠道上进行探索成为所有媒体工作者需要思考的重要问题。本文主要对媒体融合中存在的误区进行分析,并在此基础上对经营突围路径进行探讨,以期为传统媒体发展提供参考。
Since the media convergence started in 2006, after more than ten years of development, the media convergence has become the development direction of the media industry. How the media industry can make further transformation under the condition of “Internet +” and continue to develop from the aspects of technology, content, management and Exploring channels is an important issue that all media workers need to think about. This article mainly analyzes the misunderstandings existing in the media convergence, and on this basis, discusses the business breakthrough path, in order to provide a reference for the development of traditional media.