在媒介市场硝烟浓密的今天,媒介产品的竞争力已成为业界关注的焦点。不约而同地引入视听率作为检验媒介产品成败与否和竞争力高低的重要甚至唯一的指标成为当下众多媒体的集体行为。然而,对视听率指标的过渡依赖和重视所导致的被动与失迷,已经成为今天许多媒体人的困惑。 Today, with the dense media market, the competitiveness of media products has become the focus of the industry. The unanimous introduction of audio-visual ratings as an important or even sole indicator of the success or failure of media products has become the collective act of many today’s media. However, the passiveness and loss caused by the transitional dependence and emphasis on ratings indicators have become a puzzle for many media people today.