第一个问题:是需求不足还是供给不足?经常碰到一些日子不好过的老总抱怨,现在什么东西都过剩,需求严重不足,生意越来越难做。需求不足,如果在宏观上或就全球经济讲,是有道理的。但若从一个行业,特别是从一个企业讲,则不能这样讲。企业必须要把它们倒过来:不是需求不 The first question: is the lack of demand or insufficient supply? Often encountered some bad times CEO complain that now everything is over, the demand is serious enough, business is more difficult to do. Lack of demand makes sense if it is macroscopically or in terms of the global economy. But if you speak from an industry, especially from an enterprise, you can not say that. Businesses must reverse them: not demand