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服装和互联网同为一种特定的时代产物,象征着人类的文明、进步、发展,促进了一个国家、一个民族的文化发展。本文基于我国政府最新推出的“互联网+”战略,将“互联网+”思维与服装展业进行跨界与融合分析,通过案例进行研究,发现行业发展过程中的存在的问题以及行业领导人提出的相应的对策,最后使企业蓬勃发展。最后为行业跨界发展寄予期盼以及提出建议。
Clothing and the Internet are both products of a specific era, symbolizing the civilization, progress and development of mankind and promoting the cultural development of a country and a nation. Based on the “Internet + ” strategy recently released by our government, this paper analyzes the “Internet + ” thinking and the fashion show industry through cross-border and integration analysis, and through case studies, finds out the problems in the development of the industry and the industry leaders People put forward the appropriate countermeasures, and finally enable enterprises to flourish. Finally, we hope for cross-sector development and make recommendations.