论文部分内容阅读
“有限效果论”是传播学中关于传播效果理论的一个观点。借鉴传播学“有限效果论”研究的相关理论,探析大学生接受信息的特征、积极引导大学生中的“意见领袖”、强化关于社会主义核心价值体系的制度支撑、构筑良好的传播者形象和使用恰当的传播方法,有助于大学生有效接受社会主义核心价值体系,进一步增强思想政治教育的实效性。
“Limited Effect Theory ” is a view on the theory of communication effects in communication studies. Using the theory of “limited effect theory” of communication for reference, this paper explores the characteristics of undergraduates in accepting information and actively guides “opinion leaders ” in college students, strengthens the institutional support for the socialist core value system and builds a good communicator The proper use of images and proper methods of communication helps college students effectively accept the socialist core value system and further enhance the effectiveness of ideological and political education.