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一、农产品品牌走向国际市场是大势所趋农业的国际化是我们的必由之路,农产品的国际化是客观发展的必然趋势。目前,我国农产品出口的品种比较单一,包装简陋,标准化程度低,品牌效应不突出,适应国际农产品市场变化的能力较弱。
First, the agricultural products brand to the international market is the trend of the times Internationalization of agriculture is our only way, the internationalization of agricultural products is an inevitable trend of objective development. At present, the varieties of agricultural products exported in China are relatively simple, the packaging is primitive, the standardization is low, the brand effect is not outstanding, and the ability to adapt to the changes in the international agricultural market is weak.