新媒体技术的发展,改变了人们的生存状态和生活方式。新媒体环境为高校校园文化建设提供了虚拟文化环境、跨文化环境和亚文化环境。新媒体环境下,高校校园文化的发展繁荣源自于文化自信、文化自知和文化自觉,呈现出现实与虚拟交织、主流与潮流汇聚、感性与理性融合的发展规律。 The development of new media technologies has changed people’s living conditions and lifestyles. The new media environment provides a virtual cultural environment, an intercultural environment and a subculture environment for the construction of college campus culture. Under the new media environment, the development and prosperity of college campus culture originated from the cultural self-confidence, cultural self-awareness and cultural consciousness, showing the development law of the interweave of reality and virtual, the convergence of main stream and trend, the combination of sentiment and rationality.