喜欢体育和流行文化,在产品设计、全球营销和产品投放等领域的长期经验,以及对于艺术特别的理解和偏爱,成就了一个与众不同,敏感而特别的品牌创意掌门人。在这次访谈之前,John C Jay曾与《中国广告》有过一面之缘,初次的简短交流中,他清晰地阐述了“像讲故事一样表达自己的想法”的观点,而这一次,谈话的重心基本没有离开过“文化”二字。 His passion for sports and popular culture, his long experience in product design, global marketing and product launches, as well as his special understanding and preference for the arts led to a distinctive, responsive and distinctive head of brand creativity. Prior to this interview, John C Jay had a close relationship with “China Advertising”. In the first brief exchange, he clearly stated the idea of ​​“expressing himself as a storyteller,” and this time , The basic focus of conversation did not leave “culture ” word.