画面设计:信息大于审美回想一下,你每天上下多次的电梯里的广告是哪几个品牌?没几个人能答得上来。信息太多了,根本没人会在意,即使在百无聊赖的电梯里。看广告通常是无意识行为,3秒内信息如不能被受众接收,广告就白做了。3秒内不能被受众接收主要有两个原因:一是设计太复杂。很多广告呈现一大堆信息,没有任何信息重点,或者没有为 Screen design: the information is more than the aesthetic Recall that several times a day you up and down the elevator ads which few brands? Few people can answer up. There is so much information that nobody cares, even in bored elevators. Advertising is usually unconscious behavior, 3 seconds if the information can not be received by the audience, advertising is done. 3 seconds can not be received by the audience There are two main reasons: First, the design is too complicated. A lot of advertising presents a lot of information, there is no focus of information, or no