在企业的经营竞争中,人们一般认为具有竞争力的企业,就是要让自己的产品或研究开发能力打败竞争对手,因此各国企业都十分关注“竞争”,这样就有了“商场如战场”之说。在出版界也同样存在着这样问题,一旦有一个图书新市场被一出版社发现,一经开拓,自然带来可观的经济和社会效益,但随之而来的就是其他出版社的争相仿效,竞争也随之激烈,直至市场出现饱和状态。图书产品也随着产品的生命周期由低到高、由高到低,最后退出市场。但这时新的图书市场又 In the business competition of enterprises, people generally think that the competitive enterprises are to make their own products or research and development capabilities to defeat competitors, so all countries are very concerned about the “competition”, so there is a “shopping malls such as battlefield” Say. The same is true in the publishing world. Once a new market for books is discovered by a publishing house, once it is opened up, it will naturally bring about considerable economic and social benefits. However, other publishing houses will follow suit and follow suit. Competition is also intense, until the market appears saturated. Book products also with the product life cycle from low to high, from high to low, and finally withdraw from the market. But then the new book market again