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2004年8月15日,创刊于1984年的老牌游戏杂志《游戏世界》宣布停刊,主要原因是其低廉的广告收入无法维持刊物的正常运作。而慧聪媒体研究中心的数据显示,在2004年5月广告投放前20位的IT类杂志中,以游戏为主要内容的杂志只有《大众软件》、《软件与光盘》、《家用电脑与游戏》三家分别列第10、18和20位,其广告刊登额分别为135.35万元、50.40万元和47.40万元①,对照当今游戏产业迅猛发展的经济状况,游戏杂志的收入显然未与产业同步。
August 15, 2004, founded in 1984, veteran game magazine “Game World” announced the suspension, mainly because of its low advertising revenue can not maintain the normal operation of the publication. The HC media research center data show that in May 2004 ads in the top 20 IT magazines, the magazine as the main content of the game only “popular software”, “software and CD-ROM”, “home computer and games” The three companies ranked No. 10, No. 18 and No. 20, respectively, with advertisements of 1.3535 million yuan, 504,000 yuan and 474,000 yuan, respectively. ① In comparison with the rapid economic development in the game industry, the revenue of game magazines apparently did not keep pace with the industry.